Havas Ortega Taps Alex Pastor as Head of Havas Red Philippines | Branding in Asia (2025)

Havas Ortega has appointed Alex Pastor as the new Head of Havas Red Philippines, reinforcing its commitment to strengthening its PR capabilities and driving innovation in the communications landscape.

“With over two decades of experience in public relations, corporate communications, and media, Alex Pastor has a proven ability to navigate complex challenges and develop impactful strategies that engage diverse audiences,” said Jos Ortega, Chairman and CEO of Havas Ortega Group.

“With distinct PR offerings such as SWAY Influencer Marketing, Red Impact Sustainability, and PEAKS Executive Branding, along with a strong new business pipeline, I believe Alex will propel the Havas Red brand to its next phase of growth in the Philippines,” he added.

The agency plans to adapt to the evolving media landscape, leverage digital advancements, and integrate data-driven insights to craft more effective communication strategies. At a time when public relations is crucial in shaping public perception and fostering brand loyalty, this leadership transition positions Havas Red for sustained success.

“Alex Pastor’s appointment will usher in a new era of collaboration at Havas Ortega. By fostering a culture of creativity and inclusivity, he will empower team members to contribute fresh ideas that drive compelling campaigns and meaningful engagement,” said Ortega.

Guided by Pastor’s leadership, a key priority will be strengthening Havas Red’s digital presence, acknowledging the increasing influence of online platforms in consumer engagement. The team will focus on integrating social media strategies, content marketing, and influencer collaborations into its services.

Moreover, Havas Red will align its strategies with contemporary values, emphasizing social responsibility and authenticity. Modern consumers seek brands that reflect their values and make positive contributions to society. Through authentic storytelling and brand transparency, Havas Red aims to build lasting trust and loyalty among consumers.

“In line with these strategic goals, Alex Pastor will also focus on expanding Havas Red’s client portfolio, exploring opportunities across key industries such as technology, healthcare, and sustainability to develop tailored communication strategies that address sector-specific needs”, said Jay Lim, Chief Operating Officer of Havas Media Network Philippines.

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